A Virtual Customer Assistant for the Wealth
Management domain in the UWMP project
Andrea Iovine
Università degli Studi di Bari Aldo
Moro, Bari, Italy
andrea.iovine@uniba.it
Marco de Gemmis
Università degli Studi di Bari Aldo
Moro, Bari, Italy
marco.degemmis@uniba.it
Fedelucio Narducci
Università degli Studi di Bari Aldo
Moro, Bari, Italy
fedelucio.narducci@uniba.it
Giovanni Semeraro
Università degli Studi di Bari Aldo
Moro, Bari, Italy
giovanni.semeraro@uniba.it
Doriana Filisetti
Objectway SpA, Milan, Italy
doriana.flisetti@objectway.com
Davide Ingoglia
Objectway SpA, Milan, Italy
davide.ingoglia@objectway.com
Georgios Lekkas
Objectway SpA, Milan, Italy
georgios.lekkas@objectway.com
ABSTRACT
The Universal Wealth Management Platform (UWMP) project
has the objective of creating a new service model in the f-
nancial domain. An integral part of this service model is
the creation of a new Virtual Customer Assistant, that is
able to assist customers via natural language dialogues. This
paper is a report of the activities performed to develop this
assistant. It illustrates a general architecture of the system,
and describes the most important decisions made for its im-
plementation. It also describes the main fnancial operations
that it is able to assist customers with. Finally, it delineates
some avenues for future work.
CCS CONCEPTS
· Human-centered computing → Natural language in-
terfaces; · Computing methodologies → Information ex-
traction; Discourse, dialogue and pragmatics.
KEYWORDS
Conversational Agents, Digital Assistants, Finance, Wealth
Management
ACM Reference Format:
Andrea Iovine, Marco de Gemmis, Fedelucio Narducci, Giovanni
Semeraro, Doriana Filisetti, Davide Ingoglia, and Georgios Lekkas.
2020. A Virtual Customer Assistant for the Wealth Management
Copyright © 2020 for this paper by its authors. Use permitted under
Creative Commons License Attribution 4.0 International (CC BY 4.0).
domain in the UWMP project. In IUI ’20 Workshops, March 17, 2020,
Cagliari, Italy. ACM, New York, NY, USA, 4 pages.
1 INTRODUCTION AND BACKGROUND
The purpose of Wealth Management frms is to advise clients
on investment strategies, execute orders on their behalf and
help them custody their fnancial assets. This type of work
has always been closely associated to personal relationships
and confdentiality. Today however, we expect that the com-
ing of age of a new, digital-savvy generation of wealthy
individuals will change the relations between clients and
wealth management frms.
Digital Assistants such as Amazon Alexa and Apple Siri
have popularized the notion of software applications helping
users with everyday tasks. In the realm of business, such
applications are also known as Virtual Customer Assistants
and they support text or voice interactions to deliver infor-
mation or to act on behalf of the customer. The goal of a
Virtual Customer Assistant is twofold: frst, to take over rou-
tine interactions so that human service agents can engage in
more value-adding activities; second, to improve customer
experience by reducing friction, i.e. eliminating any factor
that can deter or slow down interactions between clients and
frm. There are more than 200 software companies ofering
Digital Assistants for customer interaction. In the fnancial
domain some prominent cases are IBM Watson, Microsoft
Virtual Assistant, boost.ai, Creative Virtual. Most of these
assistants interact via the bank’s mobile app and web site,
while a few in the USA use Facebook Messenger.
For example, Royal Bank of Canada has a chatbot called
Arbie that helps users open a new account. Bank of Amer-
ica’s assistant called Erica [1] interacts with customers using
voice and text messages. Wells Fargo’s chatbot [10] provides