Modeling tourists' environmental behaviors by structural equations:
Towards tourism wise development in Birjand
Fatemeh Jahanishakib
1*
| Delaram Bakhshi
2
1
Assistant Professor, Faculty of Natural Resources and Environment, University of Birjand, Birjand, Iran,
Email: jahanishakib@birjand.ac.ir
2
MSc., Faculty of Environmental Science, University of Tehran, Tehran, Iran, Email: bakhshi.d14@gmail.com
Article Info Abstract
Article type:
Research Article
Article history:
Received: February 2021
Accepted: August 2021
Corresponding author:
jahanishakib@birjand.ac.ir
Keywords:
Perception
Satisfaction
Active involvement
Attitude
PLS-SEM
Tourist
Many of the serious today’s environmental problems are, directly or
indirectly, caused by humans' irresponsible behavior. The current study,
then, aimed at modeling the environmental behavior of tourists in
destinations found in Birjand, Iran. The effects of independent constructs
such as environmental perception (P), satisfaction (S), attitude (A), and
active involvement (AI) on the dependent construct of the environmental
behavior (EB) of tourists were investigated. The Partial Least Squares
Structural Equation Modeling (PLS-SEM) was used via SmartPLS 3
software. According to the results, the reliability of the model, and
Cronbach's alpha values of latent and observant variables were acceptable
(EB=0.851, P= 0.898, S=0.920, A=0.852, AI= 0.903); the combined
reliability (rho or CR) for constructs ranged between 0.874 and 0.931. The
average variance extracted (AVE) for EB, P, S, A, and AI were measured at
0.385, 0.555, 0.530, 0.530, and 0.595, respectively. The correlation between
latent variables, according to Fornell and Larker method showed that the A
and AI constructs were more positively correlated with each other. As a
whole, the results showed that perception has a significant and positive effect
on the tourists’ environmental behavior in natural and historical destinations.
This is while no significant correlation was found between satisfaction,
attitude, and active involvement. This research provided a scientific basis for
tourism management and offered some suggestions that can be useful for
formulating policies, and wise tourism development in the context of
environmental protection in relevant administrative departments.
Cite this article: Fatemeh Jahanishakib & Delaram Bakhshi. 2021. Modeling tourists' environmental behaviors by structural
equations: Towards tourism wise development in Birjand. Environmental Resources Research, 9 (2), 183-198.
DOI: 10.22069/IJERR.2021.19205.1342
© The Author(s). DOI: 10.22069/IJERR.2021.19205.1342
Publisher: Gorgan University of Agricultural Sciences and Natural Resources
Introduction
To claim that environmental problems are
soley caused by natural changes means to
disrespect other influential factors that play
important roles. In fact, many of these
problems are directly or indirectly caused by
humans' irresponsible behavior in the
environment. In other words, man is
considered an influential factor and a victim
of this crisis. Today, the main concern of
international organizations and scholars is to
prevent environmental problems and their
upward trend. Many environmentalists
believe that to find strategies that help reduce
the effects of human-related problems, they
have to move from physical and ecological