Empirical Economics Letters, 20 (Special Issue 4) (August 2021) ISSN 1681 8997 Empirical Economics Letters, Global Perspectives on Business, Economy and Society An Analytical Framework in the Rise of Online Stock Trading in India Dr.Manoj Kumara N V 1 , CT Sunil Kumar 2 , Jayafar MV 3 , Mr Arun Kumar 4 , A.Siva Krishna Reddy 5 , Dr. Pallavi K. Ingale 6 1 Associate Professor, Department of Management Sciences, Maharaja Institute of Technology, Mysore, manojkumara_mba@mitmysore.in 2 Assistant Professor, Finance & Accounts, University of Stirling, UAE Campus, ctsunilkumar@gmail.com 3 Assistant Professor, Finance & Accounts, University of Stirling, UAE Campus, mvjayafar@gmail.com 4 Assistant professor, Department of Commerce, Hansraj College University of Delhi, arunkgreen5@gmail.com 5 Associate Professor, School of Computer Science and Artificial Intelligence, SR University, Warangal, TS India, reddyandluru@gmail.com 6 Assistant Professor, Vaikunth Mehta National Institute of Cooperative Management, Pallavingale7207@gmail.com 1. Introduction Most stock indices have classified the Indian stock market as a developing market (Morgan & Stanley, MSCI, FTSE, etc.). One definition of emerging economies is "regions of the world where there is growing fractionalization, while remaining undeveloped." Emerging markets lie at the intersection of new user groups and communities that are receptive to new product technologies and platforms, as well as traditional user behaviors. In general, India is a fast-emerging market with considerable potential. Under international standards (open outcry) (Internet Trading). It is remarkable by any standard. Internet sellers and dealers in securities, middlemen, service providers, and investors are all getting involved in this activity. Customer connectivity over the internet should have a tremendous impact on equal access to customers throughout India, where distances are immense. Abstract: Online trading volumes have increased significantly in developed countries, while in developing nations; the trend seems to be less pronounced. Research on developing markets and e-trading dynamics in India's tiny but promising economy will be conducted in this study. This approach is based on a study of the literature on e-trading adoption and the development of an analytical framework. Psychological traits that prevent traders from taking part in electronic trading have been coined the term "E-Comfortability." A conceptual framework for electronic trading has been discovered after an in-depth examination of the many aspects of online trading. This research produced statistically significant and useful results. With these results, traders may be able to create new trading volumes and formulate a particular plan of action to follow. Many people now think that online brokers should band together to promote the value of online trading systems as a product, rather than disseminating information about them via several brand identities. Keywords: online trading, e-trading, online traders, emerging markets, brokers’ attitude, brokers’ perception, trade frequency.