TESOL Journal 21
TESOL Journal, Vol. 5, December 2011, ISSN 2094-3938
An Analysis of Textbooks from a Cultural
Point of View
Fasih Ahmed and Marie Françoise Narcy-Combes
University of Nantes, France
Abstract
TESOL Journal
Vol. 5, pp. 21-37
©2011
http://www.tesol-
journal.com
The article analyses textbooks from a cultural point of view. It stresses upon the needs
for cultural sensitivity on the part of authors. The research has also highlighted some
cultural views which exist in one culture but, at the same time, may not be acceptable to
the members of another culture. The research further investigates whether the authors
of textbooks who belong to a specific culture can represent C1 and C2 in an
appropriate way in a textbook. The analysis also focuses on cultural reflection both in
text and visual material used in the textbooks. The research suggests that a textbook
based on C1 and C2 culture representation should include the authors from both
cultures.
An Analysis of Textbooks from a Cultural Point of View
Language and culture are interrelated. Kramsch (1998) describes language as a
„principal means‟ whereby the people conduct their social lives. She states that language
in relation with „context of communication‟ is interrelated with culture in „multiple and
complex ways‟. Culture is present whatever the language discussion is. Language
learning can be facilitated by having a careful selection of culture related material in
textbooks. Textbook evaluation can help both learners and teachers to achieve their
goal of language and culture learning. The previous study (Giaschi, 2000; Lesikin, 2001;
Ndura, 2004; Nemati, 2009) shows that the textbooks have been evaluated from
different perspectives (such as on the bases of textbook graphics, grammar, culture bias
and vocabulary) but the present investigation makes an analysis based on culture
representation in the textbooks used in Pakistan. There are a great number of L2
learners in Pakistan who have no direct connection with the target language speakers.
Their cultural awareness mainly depends on textbooks available to them. Referring to
the role of culture, Cortazzi and Jin (1999) explain the following three factors which
play their role.
1. Teachers
2. Students
3. Textbook Authors
According to Cortazzi and Jin, a textbook is useful if learners, teachers and
textbook authors share the same cultural values. If they do not share the same cultural
values, then at least they should be familiar with the cultural norms of one another. The
present study is intended to investigate the cultural representation in the textbooks used
in Pakistan. In Pakistan, most of the schools follow the textbooks, composed by the
foreign textbook authors whose detail will come later. As a result of that the ESL
learners and the teachers in Pakistan share the same cultural values but not the