Preferences of Individual Investors from Different Generations in Poland in Terms of Socially Responsible Investments Dorota Krupa, Leszek Dziawgo, and Michal Buszko Abstract The purpose of this chapter is to present the approach and attitude of different generations of individual investors to socially responsible investments on the financial market in Poland. We use critical analysis of literature, statistical data analysis, as well as description and comparison methods. The study shows that there are differences between individual investors with different generations (Baby boomers, Generation X, and Generation Y) in their approach and attitude to social responsibility in the financial market. The Baby Boomer Generation is more likely to declare a socially responsible attitude when making investment decisions compared to younger generations. Keywords Behavioral finance · Corporate social responsibility · Socially responsible investment · Individual investor · Generations · Financial market · Poland 1 Introduction The issues of social responsibility in the context of the functioning of companies as well as the investment in the financial market have become of particular interest after the recent financial crisis in 2008. Both, Corporate Social Responsibility (CSR) and Socially Responsible Investments (SRIs) have been the subject of research in recent years. Fordham and Robinson (2018) underline that Corporate Social Responsibility (CSR) can be applied as a theory, research agenda, or idea. According to Blowfield (2005), CSR is a concept that captures the responsibility of business to the environ- ment, its stakeholders, and to the broader society. The key impact on the develop- ment of corporate social responsibility is the detection of dishonest practices among companies that led to increased vigilance and greater sensitivity to corporate D. Krupa (*) · L. Dziawgo · M. Buszko Department of Finance Management, Nicolaus Copernicus University in Torun, Torun, Poland e-mail: Dkrupa@umk.pl; Ldziawgo@umk.pl; Mibus@umk.pl © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 M. H. Bilgin et al. (eds.), Eurasian Economic Perspectives, Eurasian Studies in Business and Economics 14/1, https://doi.org/10.1007/978-3-030-53536-0_13 179