ISSN (Online): 2455-3662 EPRA International Journal of Multidisciplinary Research (IJMR) - Peer Reviewed Journal Volume: 6 | Issue: 11 |November 2020 || Journal DOI: 10.36713/epra2013 || SJIF Impact Factor: 7.032 ||ISI Value: 1.188 2020 EPRA IJMR | www.eprajournals.com | Journal DOI URL: https://doi.org/10.36713/epra2013 276 MEDIA LITERATION MODEL BASED ON THE LOCAL WISDOM OF THE VILLAGERS OF CEPOGO, BOYOLALI REGENCY Topan Setiawan 1 1 Faculty of Communication Sciences, Boyolali University, Indonesia Fanny Hendro Aryo Putro 2 2 Faculty of Communication Sciences, Boyolali University, Indonesia ABSTRACT This study seeks to explore the local wisdom of the Cepogo villagers and obtain a filter model that is appropriate to the conditions of the local community. The urgency of this research is to encourage the realization of a local wisdom-based media literacy movement in the local area. Research Methods. This research is an exploratory research that looks at local wisdom in dealing with mass media exposure in Cepogo Village, Cepogo District, Boyolali Regency, Central Java. Data collection. Data were collected from secondary information, including books, notes, and other information relating to Cepogo village. This can be done by observation and on the spot (ethnographic). Primary data obtained by in-depth interviews with key informant figures who when on the spot researchers get the right informants. Researchers will also conduct in-depth interviews on existing opinion leaders and key persons and other informal figures. Data Determination of Subjects, Research subjects are determined by snow ball mechanism, on figures who understand Cepogo local wisdom. The results of the research are that the filter models that can be made with the local wisdom approach are (1) Memorial reflection, a psychological reality when visiting and praying at ancestral or parent burials, (2) Intimation Communication, a communication reality that occurs when visiting residents and brother, to a house which is a private space, (3) Inheritance of Virtue, a sociological reality when cultural values then flow from generation to generation where when these are repeated and repeated moments (cultural events), the spirit or cultural spirit will be become media exposure filter modeling material, and (4) Social Capital Acumulation, interaction between citizens is actually an interaction that increases social capital. People who are not involved in interactions are likely to be socially alienated. He then became socially poor in the local community structure, because he did not try to enrich him. KEYWORDS: Literacy, Media, Wisdom, Local, Cepogo INTRODUCTION The mass media, with their penetration ability, seem to make it impossible for individuals to dodge their exposure. Every part of the time the audience is continuously exposed to millions of messages through various media, both electronic media, print, to digital media. This reality is evidence that individual existence has been 'held hostage' by the existence of the media. This will certainly have an impact on the psychological dynamics of the audience, almost without them knowing it, until the media has become an addiction on which humans depend. Indeed, information technology is like a double-edged knife, it can have two effects at once, namely positive and negative. Technology is humanity's last love. A number of cases of violence against children have recently emerged in the country. The Indonesian Child Protection Commission or KPAI noted that in the last 7 years the number of cases of child abuse has reached 26,954 cases. The highest cases were cases of children facing the law as both perpetrators and victims, which reached 9,266 cases. The touching cases occurred in Bandung, West Java. The victim NF (15), a junior high school student in class VIII SMP in Ciumbuleuit, West Java, was the victim of abuse by her ex-lover because she was accused of destroying the relationship between the hospital, her senior, and her new lover. The hospital perpetrator who was arrested four hours after the incident, admitted he was hurt by the victim. The victim suffered wounds on his right and left arm using a knife that had been prepared from home. In addition, the victim was also strangled in the neck. This case indicates how some media audiences, especially children and adolescents, are unable to filter