http://mcs.sagepub.com/ Media, Culture & Society http://mcs.sagepub.com/content/32/5/781 The online version of this article can be found at: DOI: 10.1177/0163443710373953 2010 32: 781 Media Culture Society Claire Wardle and Andrew Williams which UGC is used at the BBC Beyond user-generated content: a production study examining the ways in Published by: http://www.sagepublications.com can be found at: Media, Culture & Society Additional services and information for http://mcs.sagepub.com/cgi/alerts Email Alerts: http://mcs.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://mcs.sagepub.com/content/32/5/781.refs.html Citations: at Bournemouth University on February 9, 2011 mcs.sagepub.com Downloaded from