The Role of Publication in Promoting University Reputation: A Case Study IAIN Bukittinggi Gusti Milla Quaidy 1 , Meilanie Zohra 2 , Melyann Melani 3 , Alfu Syahri 4 , Veni Roza 5 {GustiMillaQuaidy@gmail.com 1 , Meilaniezohra14@gmail.com 2 , melyannmelani@gmail.com 3 , alfusyahri56@gmail.com 4 , veniroz_501@yahoo.com 5 } English Education Study Program, Institut Agama Islam Negeri (IAIN) Bukittinggi, Indonesia 1,2,3,4,5 Abstract. This research identified the role of scientific publication in higher education level in which it has highly contribution on promoting university scientific reputation. It occurs because there are particular obstacles that happen with lecturers to conduct the research, therefore it creates the unproductive publication upon universities in which most of researchers from universities realized that it will not only give impact on universities but it will also impact on lecturers research activity performance. Thus, this study will investigate the role of scientific publication on promoting university reputation. Keywords. scientific publication, lecturers, university reputation 1 Introduction University is a higher education institution where it gives many contributions on sustainable society enhancement. Recently, almost all of universities compete and provide considerable financial toward research development to get the reputation and high score in accreditation. It occurs because accreditation is one of the influenced parts in getting the society belief where most of society paradigm that accreditation describes the quality of university. Society believes that university which has good accreditation has good performance in all aspects whether it is in lecturers’ quality, facilities, students’ satisfaction, and etc. In case, university which has worthy accreditation will impact to all of field study including English education section at IAIN Bukittinggi. It occurs because a university with the good accreditation. Thus, accreditation is necessary to decide the society choice for higher education. Reaching the goal in getting high score in accreditation is required all of stakeholders in each universities work hard implement the goal through number of aspects that can indicate qualified university because those aspects will impact on university accreditation. One of the aspects is lecturers’ Publication. Publication is one of essential component in university. It occurs because it can increase the university’s reputation. Czellar stated “Universities are required to increase the visibility of their scientific activities.”[1] It means that universities are supposed to increase their scientific publication frequency where all of lecturers should be active in writing the scientific journal. The publication activity can indicate the lecturers’ productivity in creating scientific writing. In result, it shows the public that the university has potential researcher. Publication is not only essential component in increasing university reputation but it is also one of three points of Indonesia’ principle in higher education. There are three points in BICED 2019, October 17-18, Bukittinggi, Indonesia Copyright © 2019 EAI DOI 10.4108/eai.17-10-2019.2289763