NEW MEDIA AND POLITICAL ACTIVISM IN SPAIN AND ITS EUROPEAN CONTEXT; RECONSIDERING MEDIA MALAISE THEORIES Dr. Óscar G. Luengo University of Granada Dpt. Political Science and Public Administration Faculty of Political Science and Sociology Rector López Argüeta, s/n 18001, Granada, Spain ogluengo@ugr.es Paper submitted to the IPSA Political Communication Conference, 4th -5th November 2010 - at the Social Sciences Department, Loughborough University, UK