Strategic Design Research Journal, 10(1): 57-66 January-April 2017 Unisinos – doi: 10.4013/sdrj.2017.101.07 This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0), which permits reproduction, adaptation, and distribution provided the original author and source are credited. Abstract This paper is based on the study of the application of the tools of design methodology in technological textile products also called smart fabrics. The application of the design methodology in the creative process took place in a textile factory by checking the contributions to the creativity, innovation, and quality. The purpose of studying the design practices in the use of resources and methods of the textile contributes to the development of the product and also meets the needs of customers. In this context, modifcations were necessary to the development tools in the creative process that may cause the best use, reduction and cost containment improving the overall quality and meeting customers’ needs. There is much talk about making products, refning and improving, but there is hardly any detailed application on how to carry it out, what parameters are used to such an achieve- ment and what solutions are applied to the design process. The application in creative processes and product design follows parameters that are often provided by customers. The concepts that are linked to these product development processes, and the understanding of their purpose helps reveal the customers’ needs. Keywords: design methodology, creative process, textile design. Strategy of textile design: Use of design methodology tools in the creative process Sandra Helena da Silva de Santis s.h.santis@hotmail.com Universidade de Campinas. Rua Mendeleyev, 200, 13083-860, Cidade Universitária, Campinas, SP, Brasil Universidade de São Paulo. Rua Arlindo Bettio, 1000, 03828-000, São Paulo, SP, Brasil Franco Giuseppe Dedini dedini@fem.unicamp.br Universidade de Campinas. Rua Mendeleyev, 200, 13083-860, Cidade Universitária, Campinas, SP, Brasil João Paulo Pereira Marcicano, Regina Aparecida Sanches, Maria Sílvia Barros de Held marcican@usp.br, regina.sanches@usp.br, silviaheld@usp.br Universidade de São Paulo. Rua Arlindo Bettio, 1000, 03828-000, São Paulo, SP, Brasil Leandro Barros Fornazzari leandrofornazzari@gmail.com Universidade de Campinas. Rua Mendeleyev, 200, 13083-860, Cidade Universitária, Campinas, SP, Brasil Victor Carlos de Santis victorcarlosdesantis@gmail.com Universidade Nove de Julho. Rua Guarnésia, 425, 02112-000, São Paulo, SP, Brasil Introduction The external business environment has a great influence on growth, profitability and performance, many important events such as wars, economic cycles and to the emergence of new technologies has caused differences in the expansion or even the closure of the enterprises (Hoskisson, 2009). It is also important to mention that the competitive advantages of the twenty-first century no longer follow the same param- eters of the past where large-scale production and the use of large advertising dollars it generated a differential. The business environment is dynamic, competitive strategies analyze the information of both influences and internal and external pressures. Thus, factors that could help get the innovation process over time can be a way to meet environmental needs. In this sense, the creative process gives answers the need for competitive advantage market appeal. Several social, environmental and technological changes experienced in the last decade led demonstra- tions in the market. Concern about the environmental impacts caused by man is seen by the world. In this respect, companies are also concerned about possible environmental damage, search for to contribute to re- ducing this impact with proposals to improve the pro- duction processes.