International Journal of Innovation, Creativity and Change. www.ijicc.net Volume 2, Issue 4, November, 2016 Measuring Creativity with Divergent Thinking Tasks: Communication Design Students’ Experience Eric Francis Eshun 1 and Kofi Amoako-Agyeman Kwame Nkrumah University of Science & Technology, Ghana This study explored approaches to creativity development in design students with the needed employable creative skills needed by the creative industry. A quantitative method was adopted for the study which involved 112 (59 males and 43 females) in two mixed groups from two academic levels from the Department of Communication Design in Ghana. The study used the Torrance Test of Creative Thinking (Figural Form B) designed by E. P. Torrance (1966) to measure students’ creativity levels. Mean, S.D. and T-test were calculated to analyse the data. The findings of the study are significant as they support the theoretical contention and empirical evidence suggests that special instructions (cognitive skill sets) have direct influence on individuals’ creativity levels. The findings also revealed that boys do not differ significantly in all the variables of visual creativity, except the measures of originality from the girls. Keywords: creativity, divergent thinking, communication design, higher education 1 Contact email efeshun.art@knust.edu.gh