25 th ITS World Congress, Copenhagen, Denmark, 17-21 September 2018 Paper EU-TP1470 Smart Mobility Services and Senior Citizens - A Framework for Co-creation and Analysing User Needs Virpi Oksman, VTT, Finland, virpi.oksman@vtt.fi Abstract New digital mobility innovations such as Mobility as a Service (MaaS) are being developed in Europe and worldwide. The common nominator for these services is that all transport modes can be planned, accessed and paid for from a smart phone application. However, the design and development of these services are usually done with young, tech savvy users in mind. This paper studies how to improve the design of these services for senior citizens and how to engage seniors in co-creation. The results show that the seniors value the idea of Mobility as a Service concept for simplifying and combining the travel purchasing process. Nonetheless, the senior citizens should be provided smart mobility solutions that increase their quality of life, applying the user requirements for senior citizens that make the solutions easier to use. Keywords: Smart mobility services, senior citizens, co-creation 1. Introduction The new smart mobility solutions, such as Mobility as a Service (MaaS) are providing a novel user-centred mobility paradigm. Travellers can save time and expenses and get better service experience with the integrated platform. [1] Travellers can use an applications like Whim! or Kyyti to plan and pay different modes of transportation such as taxi, bus, tram, rental bike and car in the city and while travelling with their smart phones. With smart mobility service, users can get the transport services that they need, with one ticket and fare or pay a monthly fee. This new form of travelling can offer a competitive option for private cars and can be an important step towards lessening the need to own a car in the household. According to the MaaS vision, the use of transportation services will increase and spending on privately owned cars will diminish in the future cities. [1] In addition to moving people, in the next stages of the smart mobility solution, MaaS, will enable the creation of new service platform and ecosystem that move packages, goods and cargo in a tailorable manner. [1] This kind of new delivery systems could include various industries such as food, groceries, newspaper and mail delivery and would be especially useful in the daily life of senior citizens by providing help with