190 Copyright © 2020, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 11 DOI: 10.4018/978-1-7998-1302-6.ch011 ABSTRACT The most attractive tourist destinations are those that have preserved natural and geographical environ- ment, protected nature and anthropogenic tourist motives attracting domestic and foreign tourists. Very often rural and mountainous areas in Serbia have been neglected, without developmental perspectives. Sustainable tourism development in these areas represents conditionality for the use of tourism areas, so that they are not destroyed in such a way that future generations cannot use them. Destinations that have the capability to ofer such tourism resources are able to be competitors in the tourism market. The signifcance of tourism development for rural and mountainous parts of Serbia is extremely high given that world tourism trends are oriented towards such destinations. It is about poorly developed areas. This chapter aims at understanding the potential of mountains and rural parts of Eastern Serbia and their inclusion into the tourism ofer, using the long-term concept of sustainable development of this part of Serbia. Sustainability of Tourism Development in Rural and Mountain Areas in Eastern Serbia Stetic Snezana https://orcid.org/0000-0002-1137-4441 College of Tourism, Belgrade, Serbia Igor Trišić https://orcid.org/0000-0002-6497-9276 Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, Serbia Adrian Nedelcu https://orcid.org/0000-0001-5306-5869 Faculty of Economic Sciences, Petroleum-Gas University of Ploiesti, Romania