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Chapter 8
171
DOI: 10.4018/978-1-5225-5696-1.ch008
ABSTRACT
This study sees the technology and communication interface in the radio universe.
In the last 20 years, radio became multimedia with the use of digital codes, which
uses transmedia storytelling to spread the contents in diferent media and platforms.
The objective of this chapter is to observe the changes in relation to the production
of content in the multimedia radio, the reception and interaction processes of the
receivers in this new context, and the language changes that occurred during the
process. As a methodology, it presents a review of the current radio theory and an
observation of the phenomena resulting from the production of multiplatform content
in radio stations operating in AM and FM.
INTRODUCTION
Radio broadcasts have undergone several transformations since the beginning of their
commercial use in 1920. Among these transformations is a scenario of hegemony of
broadcasters in AM, which between the 1920s and 1950s were the main source of
real-time information for society; the change of content by the emergence of television
and the beginning of consumption in mobility, made possible by the development
of transistor receivers; and the emergence of FM radio, which came to be used for
music broadcasts, while the AM radio was dedicated to the spoken word. The current
The AM and FM Radio
Changes in the Multimedia
Radio Emergence
Johan Cavalcanti van Haandel
FIAM FAAM Centro Universitário, Brazil