Personalized Cultural Heritage Experience outside the Museum Connecting the outside world to the museum experience Alan J.Wecker 1,2 , Tsvika Kuflik 1 and Oliviero Stock 3 1 University of Haifa, 2 University of Trento, 3 FBK-irst ajwecker@gmail.com, kuflik@is.haifa.ac.il, ostock@fbk.eu Abstract. We propose a new area to focus upon as a research challenge: How to use personalized technology to connect our cultural heritage experiences to our "daily" lives. In particular we want to connect the visitor's museum experi- ences with outside relevant mobile cultural heritage experiences. We begin to examine what processes and technologies will be necessary to accomplish the when, what and how of this challenge. Keywords: lifelong user models, museum applications 1 Introduction Museums, as a cultural heritage site, have long been a primary showground for the exploration of new technologies. This combination of museum and technologies has led to conferences such as Museum and Web and workshops such as this one (PATCH). A plethora of museum guides have been developed and explored. Recent new directions for research in this field, have concerned themselves with 1) expand- ing the on-site visit with prior and post experiences, normally at a desktop computer at home;1 2) expanding the visit from a onetime experience to an experience that may repeat itself multiple times over a lifetime, including the reuse of the information elicited from experience gained onsite (e.g. a user model) at multiple sites [1]. Per- sonalization is deemed a key factor in the success of such objectives. Our proposed third direction for research, is examining how to enhance other experiences outside the museum site based on experiences at that site. By doing this we can connect our cultural heritage experiences to our "daily" lives. To illustrate such an experience, consider the following scenario: A user, who have shown an interest in bible studies is traveling near Emek HaElah in Israel, the user gets an SMS or short verbal message, that the user is nearing the site of the biblical battle between Goliath and David. While driving, the user can be presented with ei- ther classical music or modern Israeli music connected with this theme. When she gets out of her car she can be presented with information (either short videos or pic- tures) presenting some information on the history of the area and of weaponry from the time of King David which she had seen in a museum exhibition some time ago. Alternatively consider another scenario: A user is reading a text (or alternatively 1 We are in the process of submitting a paper on this topic for publication. Interested persons can contact the authors for a pre-publication draft.