1 COLLNET JOURNAL OF SCIENTOMETRICS AND INFORMATION MANAGEMENT (Online First) Bülent Özel Istanbul Bilgi University Computer Science Department Turkey bulent@cs.bilgi.edu.tr Han Woo Park Corresponding author YeungNam University Department of Media and Communication South Korea hanpark@ynu.ac.kr Examining Korean political fgures using co-word analysis in agreement with facial expressions in posted self-images* Bülent Özel Han Woo Park This study combines online image content analysis and text content analysis of the homepages of political fgures, specifcally South Ko- rean National Assembly members. The study attempts to explore the relations between (1) the types of facial expressions present, using the official photographs on the members’ homepages, (2) the textual con- tents of self-posted public profles, again using members’ homepages, (3) members’ socio-political-demographic attributes, and (4) their web visibility and link counts on popular websites. In a previous study, we examined the emotional content contained in facial pictures of South Korean politicians. The results suggested signifcant patterns between facial expressions, web visibility and the socio-demographic attributes of politicians. In this paper, we further ex- plore the textual contents of members’ homepages using co-word analy- sis techniques to ascertain to what extent textual contents are in agree- ment with facial expressions in posted self-images. In addition, having employed co-word analysis we attempt to derive a strategic diagram of the 18th National Assembly based on clusters of key phrases and words * An earlier form of this study was presented at the Political Networks Conference, May 20-21, 2010 at Duke University, Durham, NC, USA. Re- search for this paper was supported by the World Class University (WCU) program through the National Research Foundation of Korea (No. 515-82- 06574). Furthermore, the authors are grateful to In-Yong Nam for his com- ments on the earlier version and our research assistants, Ji-Young Park, Ji-Young Kim, Myung-Gun Choi, Seong-Cheol Choi, and Gi-Tae Nam. Originally presented at the 7th International Conference on Webometrics, Informetrics and Scientometrics (WIS) and 12th COLLNET Meeting, September 20–23, 2011, Istanbul Bilgi University, Istanbul, Turkey. Published Online First : 10 March 2012 http://www.tarupublications.com/journals/cjsim/cjsim.htm ©