Usadolo & Usadolo – Volume 9, Issue 1 (2018)
© e-JSBRB Vol.9, Iss.1 (2018) 84
e-Journal of Social & Behavioural Research in Business
Vol. 9, Iss. 1, 2018, pp: 84-102.
”http://www.ejsbrb.org”
Linking psychosocial factors to young South Africans’
intention to use condoms: The moderating role of
HIV/AIDS information
Sam Erevbenagie Usadolo *
Apex Research and Academic Development Institute, Australia.
E-mail: seusadolo@apexresearch.org
*Author for correspondence
Queen Usadolo
School of Business and Tourism,
Southern Cross University, Coolangatta, Australia.
Abstract
Purpose: The present study examined the constructs of the theory of planned behaviour
regarding their predictability of intentions to use a condom among Xhosa-speaking adolescents
in Eastern Cape, South Africa, using HIV/AIDS information as a moderator.
Design: Quantitative data were collected from 196 adolescents in Eastern Cape, South Africa. A
regression analysis was used to test the hypotheses.
Results: A regression analysis showed that attitude and perceived behavioural control were
significantly related to the intention to use a condom, but subjective norm was not. However,
due to the moderating effect of HIV/AIDS information, attitude, perceived behavioural control
and subjective norm predicted intention to use a condom.
Conclusion: The findings show that HIV/AIDS information plays an important role in increasing
the effect of the theory of planned behaviour on intention to use a condom. Thus, more
emphasis should be on beliefs about the adverse effects of condom use, the ability to negotiate
condom use, and the importance of other significant others in increasing awareness about
HIV/AIDS in order to increase intention to use a condom.
Key words: Condom use; theory of planned behaviour; perceived behavioural control; HIV/AIDS.
JEL Classification: I10
PsycINFO Classification: 2820
FoR Code: 1117 ; 1701
ERA Journal ID#: 123340