TOWARDS A GENERAL MODEL OF ASSOCIATIVE RELATIONS 1 Towards a General Model of Associative Relations Steve Pepper 1 and Pierre J.L. Arnaud 2 1 University of Oslo 2 Université Lumière, Lyon Author Note Steve Pepper: pepper.steve@gmail.com Pierre J.L. Arnaud: pierre.arnaud@univ-lyon2.fr There is no conflict of interest in this research.