Int. J Sup. Chain. Mgt. Vol. 3, No. 2, June 2014
11
Sustainability in Food Retail Industry through
Reverse Logistics
Gowri Vijayan
#1
, *Nitty Hirawaty Kamarulzaman
#2
, Zainal Abidin Mohamed
#3
, Amin Mahir
Abdullah
#4
#
Department of Agribusiness and Information Systems, Faculty of Agriculture
Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia
1
gowrivijayan.niam09@gmail.com
3
zam@upm.edu.my
4
amahir@upm.edu.my
*Corresponding author:
2
nitty@upm.edu.my
Abstract- Global sustainability regulations and
market restrictions prompted global industries to
develop the backflow supply chain management
system termed reverse logistics. Reverse logistics or
retrogistics deals with returns and waste management
of products along supply chains. The adoption of
reverse logistics across the manufacturing industry
has been studied in detail for its adaptability and
feasibility. However, a gap could been seen in studies
on reverse logistics adoption across the food retail
industry. The delicate nature of food products and
backward flow of packaging and food materials
necessitate the establishment of a smooth reverse
logistics system across the supply chain. Planning a
successful reverse supply chain process for the food
retail industry requires research on existing reverse
practices and implementation across the different
retail formats. This gap in literature on reverse
logistics adoption across all retail formats in a food
retail industry limits the rate of success of this
aftermarket system. The situation of reverse logistics
research in the Malaysian food retail industry is not
different. Considering the importance given to green
movement by the government of Malaysia, this gap in
sustainability studies need to be further investigated.
This study thereby aims to investigate the level of
reverse logistics adoption by retailers in Malaysia.
The results highlight the present scenario of reverse
logistics processes of return and waste management,
determinants to reverse logistics adoption, benefits
obtained by retailers from reverse logistics, and
barriers to adoption of reverse logistics.
Keywords- reverse logistics, determinants, retail formats,
sustainability, barriers, benefits
1. Introduction
The food retail industry faces a lot of problems in
its supply chain, starting with the perishability of
food products. Stock forecasting, continuous food
supply, quality management, returns management,
and waste management are some of the other
problems faced by food retailers worldwide. The
need for fast movement of food products along the
supply chain not only necessitates forward supply
chain management, but also the development of a
backward product flow management system.
Reverse logistics or retrogistics is the answer to this
problem. Reverse logistics deals with the returns
and waste management of products along its
backflow supply chain. Being a sustainable and
green initiative, aiding in operations planning, and
product traceability favours reverse logistics
adoption by industries. It is also one of the widely
studies sustainability logistics practices in the
manufacturing and mechanical industries. The
adoption of reverse logistics not only support
operations sorting but also greening of the supply
chain in accordance with global government
sustainability regulations. Studies on reverse
logistics adoption across the food retail industry are
limited. This might be due to the complexity in
tracing food products across the supply networks
among other factors. The situation in the Malaysian
reverse logistics industry is also not different.
The Malaysian food retail industry is of split
format with grocery stores (56%), convenience
stores (1%), supermarkets, and hypermarkets
(43%) [23]. It is also one of the fastest growing
industries in Malaysia, as a result of globalization,
increasing expendable income, and demands from
population mix. The food retail industry is
currently worth US$15 billion, with a forecast of
10% growth per annum for the next three to five
years [20]. The split format of the industry might
be preventing sustainability studies across the retail
formats. With the Malaysian government’s current
______________________________________________________________
International Journal of Supply Chain Management
IJSCM, ISSN: 2050-7399 (Online), 2051-3771 (Print)
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