Pacific Business Review International Volume 5 Issue 11 (May 2013) 8 Women Entrepreneurship: Purpose, Problems & Prospects: A Study of Udaipur District Dr. Pallavi Mehta* *Asst. Prof., Pacific Institute of Management & Technology, Pacific Institute of Management & Technology, PAHER University, Pacific Hills, Pratap Nagar Ext., Airport Road, Udaipur, 313003. (Rajasthan) The first Prime Minister of India Pandit Jawahar Lal Nehru has rightly pointed out that ”To awake the people it is the women who should be awakened first. Once she is on the move the family moves …the nation moves”. There is a need for changing the mindset towards women so as to give equal rights as enshrined in the constitution. Women Entrepreneurs are inspiring. An entrepreneur is someone that organizes, manages, and assumes the risk of a business enterprise. Today, more women are breaking free from the traditional, gender-specific roles and venturing into the business world. Not only are they holding high corporate positions but they are also successful women entrepreneurs .The steady rise in female entrepreneurs can be due to many different reasons, most of which share the same rational as their male counterparts—passion for their ideas, the desire to become their own boss, and the need to address philanthropic causes. Women's entrepreneurship needs to be studied separately for three main reasons The first reason is that the topic of women in entrepreneurship has been largely neglected both in society in general and in the social sciences. A second reason concerns the sectoral issue: not only have women lower participation rates in entrepreneurship than men, but they also generally choose to start and manage firms in different industries than men tend to do. The third reason is that women's entrepreneurship has been recognized during the last decade as an important untapped source of economic growth. Women entrepreneurs create new jobs for themselves and others and by being different also provide society with different solutions to management, organization and business problems as well as to the exploitation of entrepreneurial opportunities. However, they still represent a minority of all entrepreneurs. Thus there exists a market failure discriminating against women's possibility to become entrepreneurs and their possibility to become successful entrepreneurs. This paper aims to explore the Purpose, Problems & Prospects of women entrepreneurship The study is conducted in Udaipur city by taking a sample of 100 women entrepreneurs who are independently running their enterprise Keywords: Entrepreneurship, Purpose, Problems & Prospects Introduction In this dynamic world, women entrepreneurs are an important part of the global quest for sustained economic development and social progress. In India, though women have played a key role in the society, their entrepreneurial ability has not been properly tapped due to the lower status of women in the society. It is only from the Fifth Five Year Plan (1974-78) onwards that their role has been explicitly recognized with a marked shift in the approach from women welfare to women development and empowerment. The development of women entrepreneurship has become an important aspect of our plan priorities. Several policies and programs are being implemented for the development of women entrepreneurship in India. The entrepreneur is a visionary and an integrated person with outstanding leadership qualities; with a desire to excel, who gives top priority to research and development. An entrepreneur is one of the important segments of economic growth. An entrepreneur is a catalytic agent of change and works for the good of people. One who takes initiative, have innovative skills for innovation and who looks for high achievements. “Women entrepreneur refers equally to someone who has started a one women business to someone who is a principal in family business or partnership or to someone who is shareholder in a public company which she runs”. The Government of India has defined a women entrepreneur