NatSCA supports open access publication as part of its mission is to promote and support natural science collections. NatSCA uses the Creative Commons Attribution License (CCAL) http://creativecommons.org/licenses/by/2.5/ for all works we publish. Under CCAL authors retain ownership of the copyright for their article, but authors allow anyone to download, reuse, reprint, modify, distribute, and/or copy articles in NatSCA publications, so long as the original authors and source are cited. http://www.natsca.org Journal of Natural Science Collections Title: A departmental face to social media: Lessons learnt from promoting natural history collections at National Museum Cardiff Author(s): Mortimer, K., Wood, H. & Gallichan, J. Source: Mortimer, K., Wood, H. & Gallichan, J. (2016). A departmental face to social media: Lessons learnt from promoting natural history collections at National Museum Cardiff. Journal of Natural Science Collections, Volume 3, 18 ‐ 28. URL: http://www.natsca.org/article/2224