1 Supplementary Information Fluorinated liquid crystals: Evaluation of selectively fluorinated facially polarised cyclohexyl motifs for liquid crystal applications Nawaf Al-Maharik a , Peer Kirsch* b , Alexandra M. Z. Slawin, a David B. Cordes and David O’Hagan* a a EaStCHEM School of Chemistry, University of St. Andrews, St. Andrews, Fife KY16 9ST, UK. E. mail do1@st-andrews.ac.uk b Merck KGaA, Liquid Crystals R&D Chemistry, Frankfurter Str. 250, D-64293 Darmstadt, Germany. E-mail: peer.kirsch@merckgroup.com Page 2 Experimental Protocols Page 15 Representations of NMR spectra