© 2018 JETIR June 2018, Volume 5, Issue 6 www.jetir.org (ISSN-2349-5162) JETIR1806501 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 1 IMPACT OF CORPORATE IMAGE ON CUSTOMER LOYALTY 1 Brahmmanand Sharma, 2 Neeru Kumari, 3 Shivani Chaturvedi 1 Assistant Professor, 2 Student, 3 Student 1 Department of Management, 1 Prestige Institute of Management, Gwalior, India Abstract: The study was conducted to determining the impact of Corporate Image on Customer loyalty. The study was conducted to identify and establish the relationship between corporate image and customer loyalty The study was casual in nature and survey method will be used for data collection. For the study of this research work non probability sampling technique was used on 200 respondents. The final results of analysis confirmed that there is strong and significant positive relationship between corporate image and customer loyalty. In other words, if corporate image is high, the customer loyalty for that brand would also be high. IndexTerms – Corporate Image, Customer Loyalty. 1.INTRODUCTION Corporate image is an important tool for any successful company to protect its market share among the competitors and to get high level of profits through retained customers, obviously the customers are directed to buy goods and services from a company with good corporate image to reduce the decision making consequence risk. The concept of corporate image initially started to be explored in the beginning of the 1950s. Corporate image is a set of perceptions about a brand the consumer forms as reflected by brand associations Automobile industry- The automobile industry began in the 1890s with hundreds of manufacturers that pioneered the horseless carriage. The automobile industry designs, develops, manufactures, markets and sells the world motor vehicles. The automobile industry is one of the most important economic sectors by revenue. The term automobile industry usually does not include industries dedicated to automobiles after delivery to the customer, such as repair shops and motor fuels filing stations. World wide trends Global production of motor vehicle Year Production Change 2001 56,304,925 -3.5% 2002 58,994,318 4.8% 2003 60,663,225 2.8% 2004 64,496,220 6.3% 2005 66,482,439 3.1% 2006 69,222,975 4.1% 2007 73,266,061 5.8% 2008 70,520,493 -3.7% 2009 61,791,868 -12.4% 2010 77,857,705 26.0% 2011 79,989,155 3.1% 2012 84,141,209 5.3% 2013 87,300,115 3.7% 2014 89,747,430 2.6% 2015 90,086,346 0.4% 2016 94,976,569 4.5% 1.1 Conceptual Framework Corporate Image A corporate image refers to how a corporation is perceived. It is generally accepted image of what a company “stands for”. The creation of corporate image is an exercise in perception management. It is created primarily by marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. Typically, a corporate image is designed to be appealing to a public, so that the company can spark an interest among consumers, create share of mind, generate brand equity and thus facilitate product sale.