The politics of product placement in the European Union: Between commercial pressures and social norms Avshalom Ginosar 1 and David Levi-Faur 2 1 University of Haifa & Emek Yezreel College; 2 The Hebrew University Prepared for the Second Biennial Conference on “(Re)Regulation in the Wake of Neoliberalism”, organized by the Standing Group on Regulatory Governance of the ECPR, Utrecht, 5–7 June 2008. 1