Visn. Lviv. Univ., Ser. Zhurn. 2020: 47; 11–17 • DOI: http://dx.doi.org/10.30970/vjo.2020.47.10501 УДК 316.6.81-133.808.5.32.019.5.070:007 THE CONTENT OF THE NEWSPAPER “THE SOVIET STUDENT” (“RADIANSKII STUDENT”) AS THE ALGORITHM OF FORMING HOMO SOVIETICUS Oksana Pochapska Ivan Franko National University of Lviv, General Chuprynka str, 49, 79044, Lviv, Ukraine, Kamianets-Podilskii Ivan Ohiienko National University, Ohiienka str., 61, 32300, Kamianets-Podilckyi, Ukraine e-mail: pochapska.oksana@kpnu.edu.ua oksanapochapska25@gmail.com https://orcid.org/0000-0003-1069-9639 The article deals with the problem of modelling so called “Homo Sovieticus” with the help of soviet propaganda on the pages of printed periodical editions at Kamianets-Podilskyi State University. Founded by Ivan Ohiienko, Kamianets-Podilskyi State University up to the 1939th was the stronghold of Ukrainianness, but after the Bolshevik forces grabbed Podillia, they began educational work, especially among the students. Soviet propaganda was spread through the newspaper “The Soviet Student” which was printed at the University. This newspaper become the platform for the modelling of “right” personality who would be ready to build the Soviet Union. Key words: propaganda, Homo Sovieticus, newspaper, methods, manipulation, Podillia, Soviet Union, agenda, modelling. Formulation of the problem. The development and formation of any society requires some progressiveness: moving it through certain stages in the formation of a system of communicative interaction, when all social levels are subordinated to one idea. The most socially active and the most morally labile are the youth, the vast majority of which focuses in higher education institutions. Kamianets-Podilskyi State University was one of the largest centers of youth in the border area (in the early twentieth century Kamenets- Podilskyi was a border town). In this context, it was the university that became the center where communist propaganda could form a powerful youth center, which in the future would form the basis of the communist link in the Podillya region. That’s why the “right” information atmosphere provides unlimited opportunities for infuence on consciousness in order to form an active social layer, which will set the general social direction of ideological development of the whole society. At a time when the only source of information were periodicals editions, only this communication channel becomes the point of reference that will give an opportunity to form the information vacuum in which the “right” social layer could be modelled. ISSN 2078-7324. Вісник Львівського університету. Серія Журналістика. 2020. Випуск 47. С. 11–17 Visnyk of the Lviv University. Series Journalism. 2020. Issue 47. P. 11–17 © Почапська О., 2020