Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=uhdw20 Human Dimensions of Wildlife An International Journal ISSN: 1087-1209 (Print) 1533-158X (Online) Journal homepage: http://www.tandfonline.com/loi/uhdw20 Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam Hoai Nam Dang Vu & Martin Reinhardt Nielsen To cite this article: Hoai Nam Dang Vu & Martin Reinhardt Nielsen (2018): Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam, Human Dimensions of Wildlife, DOI: 10.1080/10871209.2018.1449038 To link to this article: https://doi.org/10.1080/10871209.2018.1449038 Published online: 12 Mar 2018. Submit your article to this journal View related articles View Crossmark data