VoL IB, No. I, Mwnh 2001. pp. 33-43 iiig Pocahontas: Unpackaging the Commodification of a Native American Woman Kent A. Ono and Derek T. Buescher P h Th^ t i ^ P h e t b u t s am popular cubund b JMrf JUm Pocahontas. Throu^ an examtiaiian ^Poeahmitasfretbuts am popular cubund ^ b P k i l i d i h h IheorivHau ^ gp ^ to a sin^proAut, tutn as ajwKL Aiari^tiiig eau^aiffu muo on gnurk firms andfagns tiit tan be easih r^roAued and idintiffd. FkrAtrmon, ty culture eanstruti a marketfirmUren versus parents. And tke tommadity world ifPeeahmOas uses utepk Meals to sMproduels, tiaou^ their appraprtaHon iffimimsm andNaHDeAnurkon cummandhistmy, PoeiAonias products and disamnes contribuit to the material impression of women and NaHoe AnmUans, Of, andNaitoe Ammtan wormn in particular. G IVEN the proliferation of advertii- United States, it is no wonder that con- ing images, television channels, temporary media critics have oiuv^gan^ and movie theaters; the move from a recendy turned attention back to mate- multinational to a transnational stan- rial concerns in analyzing mass media dard of commodity exchange; highly (e.g.. Cloud, 1994; Cloud, 1996; Cloud, publicized corporate oligopolistic 1998; Greene, 1998; Stabile, 1995).< In meigers; raster and more complex in- a cultural context in which people of- fbrmalion technologies; and a condnu- ten describe their identities as frag- ing and growing divide between rich mented and commercial media corre- and poor inside and outside of the spondin^y use partial bodies in place of whole ones (e.g., talking heads, mani- cured hands, nylon-clad legs, and KtHt A. OM ii m Aiioeialt Prtfisar in the painted lips], we, too, think it import prtgnms^AmerUanStadiamidAsianAmeri- (gut to address the relationship be- ?SL?^S!?S^SK?^ tween media and die material world. MAottweiddlihtaaumkSkrahPr^ (Harrison, 1996, p. 2 4 ^ primarily by K. AM Ckuhobn, TKomoi Nak^ma, considering processes of commodifica- JUu^amflAff/mnu/)Ao0AiMijniiow tioaConcomitantly, we attempt to m ^ fir ihtirh^filrtodbiptf this taoy. out the overlapping and interlocking , Nuioml CommunfcilSan Aaodukm