LUCRRI TIINIFICE, SERIA I, VOL.XVII (2) 107 ASPECTS OF AFFILIATE MARKETING IN ROMANIA CIPRIAN PAVEL 1 , VIOREL NEGRU 2 1 Universitatea Crestina Dimitrie Cantemir Bucuresti 2 University of the West Timisoara,Faculty of Economics and Business Administration Email: pavel_ciprian9@yahoo.com viorel.negrut@e-uvt.ro Abstract: One of the most important trends in the local market of e-commerce is to buy intensively during promotions, some consumers expecting cuts to make a purchase online. Here comes the affiliate marketing , which is a form of performance-based marketing.Performance is defined by the supplier, which considers performance that affiliate manages to convince a user to buy a product or at least to register on the site.Hence the online shopping trend to increase the quality of interaction between stores and affiliates. Key words: affiliate marketing, on-line marketing, performance-based marketing. Cod JEL: M31 INTRODUCTION One of the most important trends in the local market of e-commerce is to buy intensively during promotions, some consumers are waiting discounts to make a purchase online. Seems that promotions are the strongest reason for buying. This phenomenon attracts also risks, the greater being the danger to mitigate the impact of reductions, given that more stores come with such deals. Another trend in online shopping is increasing the quality of interaction between stores and affiliates. By internet affiliation is promoted a product (or service) in exchange for a commission for each sale. To become affiliate is very easy: all you have to do is to register an account the affiliate program you have chosen. For example, if you want to become affiliated to an electronics store, you have to see if that store already has an affiliate program. If you do this you will have access to all sorts of tools that will help you promote service shop. When someone clicks on one of your sites tool, a cookie (which has lifetime 30 days) will be automatically installed in his computer and every time someone buys something from that computer, you will receive commission 1 . MATERIALS AND METHODS Affiliate marketing in Romania Affiliate Marketing is performance-based marketing. In affiliate marketing we are dealing with three entities: supplier, affiliate and the user. street.ro - wall http://www. 1