Jordan Journal of Business Administration, Volume 6, No. 1, 2010 - 141 - The Relative Importance of Indicators of Perceived Jordanian Islamic Garments Quality: An Application of Non-Jordanian Consumers in Foreign Markets Omar Belal Qadri and Hani Al-Dmour ABSTRACT This study aims at identifying the relative importance of quality measures elements of the Jordanian Islamic garments as perceived by non-Jordanian consumers in foreign markets. In addition, it examines the moderating effect of demographic characteristics and the country of citizenship on the perceived quality of Jordanian garments. The study's population consists of consumers of Islamic women garments in the UK and Canada. A structured questionnaire was sent to several Islamic women clothes retail shops, in both the UK and Canada, where Jordanian Islamic clothes are being displayed. Depending on this study type and hypotheses, frequency table, percentages, t-Test, and ANOVA test, were used for hypotheses testing. The reliability and validity of the scales were found to be satisfactory. The study found that the four most important quality indicators as perceived by Non-Jordanian consumers of the Islamic women' garments are: The product attributes (design, appearance, sizing and textile factor), price (value), store attributes, and promotion . It was also found that all of the study’s quality indicators of Jordanian Islamic garments were positively perceived by Non- Jordanian consumers in foreign markets. Furthermore, the perceived quality indicators were found to differe in terms of the demographic variables (age, education level, income level, and marital status) . Keywords: Perceived quality, Garments, Country of Origin, Quality indicators. INTRODUCTION After years of rapid growth, total clothing sales began to decline in the early 2000’s as the Jordanian clothing industry experienced turmoil with an increased competition. This decline might be contributed to the formation of various trade agreements and the establishment of liberal trade policies by the Jordanian government with several countries. These agreements have resulted in the abolition of protectionist measures and the removal of most trade barriers. As a result, all clothing companies in Jordan were virtually confronted with the consequences of this new commercial reality. Several consumer-oriented factors have also contributed to challenges in the Jordanian clothing industry. Some of them include fluctuations in economy, changes in consumer demographic and lifestyle, profiles, and the loss of consumers markets. As clothing industry experience these changes, the clothing market becomes more difficult to capture. These changes have also emphasized the importance of exploring effective tools for clothing business success. Indeed, an increased competition justifies the claim that competition is often quality-based strategies guided by satisfying customer needs, and enhancing business performance objectives. Significance of the Study This research has several theoretical and managerial Received on 12/3/2008 and Accepted for Publication on 31/12/2009. © 2010 DAR Publishers/University of Jordan. All Rights Reserved.