Sport, Business and Management: An International Journal Sport-related branded entertainment: the Red Bull phenomenon Reinhard E. Kunz, Franziska Elsässer, James Santomier, Article information: To cite this document: Reinhard E. Kunz, Franziska Elsässer, James Santomier, (2016) "Sport-related branded entertainment: the Red Bull phenomenon", Sport, Business and Management: An International Journal, Vol. 6 Issue: 5, pp.520-541, doi: 10.1108/SBM-06-2016-0023 Permanent link to this document: http://dx.doi.org/10.1108/SBM-06-2016-0023 Downloaded on: 18 May 2017, At: 23:45 (PT) References: this document contains references to 67 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1071 times since 2016* Users who downloaded this article also downloaded: (2016),"The impact of brand associations on brand loyalty in the football industry: A comparison of fans from developed and emerging football markets", Sport, Business and Management: An International Journal, Vol. 6 Iss 5 pp. 499-519 http://dx.doi.org/10.1108/SBM-06-2016-0026 (2016),"The impact of social networks in the development of a personal sports brand", Sport, Business and Management: An International Journal, Vol. 6 Iss 3 pp. 274-294 http:// dx.doi.org/10.1108/SBM-09-2015-0032 Access to this document was granted through an Emerald subscription provided by All users group For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by 46.244.175.239 At 23:45 18 May 2017 (PT)