International Affairs and Global Strategy www.iiste.org ISSN 2224-574X (Paper) ISSN 2224-8951 (Online) Vol 1, 2011 39 | Page www.iiste.org Consumerism as a Pillar Of Social Welfare: Indian Perspective Dr. Ved Pal Singh, Assistant Professor Faculty of Law, Maharshi Dayanand University Rohtak (Haryana) INDIA, PIN CODE- 124001 Tel. No: +91-9466901134 E mail : vpdeswal@gmail.com Abstract The new scientific and technological advancement in hundreds and thousands of variety of consumer goods has now made the market more complex. The products are marked in a number of ways that it is often difficult for the consumer to judge their quality adequately. The advertisements regarding the taste, flavour, style, quality standards of the commodities and services of their products by the manufacturers and dealers always allure the consumer to purchase and use when consumers had cause to complain about the product or service. They are advised to wait and see by dealers or they are left to purchase the better ones. The consumer does not get remedy to his grievances; therefore there is a need to enforce the laws properly, so that a consumer can enjoy the article purchased by him. Key Words: Scientific, flavor, consumer, quality, advertisement, grievances. 1. Introduction In the present economic conditions with liberalization of trade barriers and increasing competition the need for awareness among the consumers about their rights is important. To protect the interest of consumers, a number of legislations have been promulgated which changed the scenario, from being a sellers ‘market to buyers’ market. The Government al so started many schemes to increase the awareness of the consumers. They are insisting to get right products at the right time from right sources at the right price. i Every business has customers and its main aim is to retain them. We cannot have any economic activity unless there is a customer. There is always a provider of goods and services and there is a customer for those goods and services. There is a saying in Gujrati “ Kast se jo mar jata hai wo Kashtamar hai”. M.K. Gandhi said about a customer, “The customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption on our work. He is the purpose of it. He is not an outsider on our business; he is the part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so”. ii Every human being is a consumer at present. So are the other living organisms. They are the consumers of goods, services, water, medicine, air and even justice. They are entitled to quality goods and best services, whether offered by the State or others. iii The consumer Protection laws