UWS Academic Portal The role of customer co-creation at the fuzzy front-end Reuther, Kevin; Schumann, Christian-Andreas; Seidel, Kristin Published in: BAM2019 Conference Proceedings Published: 05/09/2019 Document Version Peer reviewed version Link to publication on the UWS Academic Portal Citation for published version (APA): Reuther, K., Schumann, C-A., & Seidel, K. (2019). The role of customer co-creation at the fuzzy front-end: a systematic review of the literature. In BAM2019 Conference Proceedings [823] British Academy of Management. https://www.bam.ac.uk/sites/bam.ac.uk/files/contribution823.pdf General rights Copyright and moral rights for the publications made accessible in the UWS Academic Portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Take down policy If you believe that this document breaches copyright please contact pure@uws.ac.uk providing details, and we will remove access to the work immediately and investigate your claim. Download date: 26 Nov 2021