“Flirting is Not Consent. Ask Everyone, Every Time” Designing, Implementing, and Evaluating a Health Communication Campaign to Prevent Sexual Violence CASES IN PUBLIC HEALTH COMMUNICATION & MARKETING Peer-Reviewed Case Study Suggested citation: Haas, E.J.; Mattson, M.; Wilkinson, K. “Flirting is Not Consent. Ask Everyone, Every Time”: Designing, Implementing, and Evaluating a Health Communication Campaign to Prevent Sexual Violence. Cases in Public Health Communication & Marketing. 2011;5:47-74. Available from: www.casesjournal.org/volume5. Volume V, Winter 2011 Emily Joy Haas, MA 1 Marifran Mattson, PhD 2 Kathlyn Wilkinson, MPH 3 www.casesjournal.org 1 Purdue University, Indiana Campus Sexual Assault Primary Prevention Project and Brian Lamb School of Communication 2 Purdue University, Brian Lamb School of Communication 3 Purdue University, Student Health Center Corresponding Author: Emily Joy Haas, Purdue University Student Health Center, 601 Stadium Mall Drive, West Lafayette, IN 47907-2052. Email: ejhaas@purdue.edu