37 ISSN: 2091-0460 Consumer Purchase Intention towards Organic Foods Sajeeb Kumar Shrestha * https://orcid.org/0000-0002-5227-771X Abstract This research tries to measure consumer purchase intention toward organic foods. The descriptive and causal research design was used. Primary cross-section data were collected by administering structured questionnaires. Two-hundred responses were collected. The convenience sampling method was used. The PLS-SEM tool was used to test the psychometric and econometric dimensions of the proposed model. This research confrmed that environmental concern, trust, and availability were the important predictor for motivating organic food purchase intention. Health concern and awareness were not supported for organic food purchase intention. Marketers have to make their organic food easily available in the markets with a view of health and environmental consciousness to generate trust. Keywords: Consumer purchase intention, organic foods, PLS-SEM Introduction Consumer behavior is related to how consumers select, evaluates, and purchase the products, followed by after-sales activities. There are increasing trends that consumers are seeking to purchase organic foods. Consumers’ knowledge and willingness to lead a healthier lifestyle and maintain the fragile environment is rising. Marketers should measure consumer interest in health and the environment as a marketing opportunity to reach concerned customers with organically grown goods (Bharathi et al., 2014). Organizations accept organic consumerism in their marketing strategies (Ottman, 1992; Salzman, 1991). Organic products are products based on the ecological aspect, not for economic aspects (Dahama, 1997). Organic fertilizers are used for farming products, and biological pest control is used for farming organic products (Dahama, 1997). It is the purchase of products least harmful to human or environmental health (Lea & Worsley, 2005). Buying organic food refers to important factors such as supportive of health, good to the environment, recyclable, and responsive to ecological concerns (Mostafa, 2007). * Dr. Shrestha is Associate Professor at Tribhuvan University, Faculty of Management, Shanker Dev Campus. Email: drsajeeb@gmail.com Management Dynamics Vol. 23, No. 1: 37-54, 2020 Shanker Dev Campus Doi: https://doi.org/10.3126/md.v23i1.35542