International Academic Journal of Human Resource and Business Administration | Volume 3, Issue 3, pp. 31-51 31 | Page COMPETITIVE STRATEGIES AND PERFORMANCE OF FAMILY OWNED SUPERMARKETS IN MACHAKOS COUNTY, KENYA Charles Kyalo Mutinda Master of Business Administration (Strategic Management), Kenyatta University, Kenya Dr. Evans Mwasiaji Department of Business Administration, Kenyatta University, Kenya ©2018 International Academic Journal of Human Resource and Business Administration (IAJHRBA) | ISSN 2518-2374 Received: 17 th September 2018 Accepted: 22 nd September 2018 Full Length Research Available Online at: http://www.iajournals.org/articles/iajhrba_v3_i3_31_51.pdf Citation: Mutinda, C. K. & Mwasiaji, E. (2018). Competitive strategies and performance of family owned supermarkets in Machakos County, Kenya. International Academic Journal of Human Resource and Business Administration, 3(3), 31-51