ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES ISSN 2345-0282 (online) http://jssidoi.org/jesi/ 2020 Volume 8 Number 2 (December) http://doi.org/10.9770/jesi.2020.8.2(24) Publisher http://jssidoi.org/esc/home 399 ATTITUDES TOWARDS ARTIFICIAL INTELLIGENCE IN THE AREA OF PERSONAL FINANCIAL PLANNING: A CASE STUDY OF SELECTED COUNTRIES * Krzysztof Waliszewski 1 , Anna Warchlewska 2 1,2 Poznań University of Economic and Business, al. Niepodległości 10, 61-875 Poznań, Poland E-mails: 1 krzysztof.waliszewski@ue.poznan.pl; 2 anna.warchlewska@ue.poznan.pl Received 15 May 2020; accepted 20 August 2020; published 30 December 2020 Abstract. The financial sector’s focus on simplifying decision-making processes, maximally shortening procedures via cooperation with the fintech industry, robotisation and the use of artificial intelligence are a response to market needs and becoming an important element of how financial service groups compete on the market. The theory of consumer behaviour assumes that consumers have needs that they will hierarchise, and that they will make choices to maximise their own satisfaction. The purpose of the article is to diagnose the sociological and economic determinants underlying consumer satisfaction in terms of planning personal finances using modern technologies. Comparisons of international data were conducted via quantitative analysis of robo-advice using Mann-Whitney U tests, the Chi-square test and Spearman’s rho correlation. The survey results show that the majority of socioeconomic characteristics of households are statistically significant when considering satisfaction with robo-advisory financial services and spending analysis, as well as with artificial intelligence suggesting improvements. This study is a contribution to the literature on consumer behaviour in the modern world. Keywords: modern financial technologies; personal finance management; robo-advice; personal financial planning Reference to this paper should be made as follows: Waliszewski, K., Warchlewska, A. 2020. Attitudes towards artificial intelligence in the area of personal financial planning: a case study of selected countries. Entrepreneurship and Sustainability Issues, 8(2), 399-420. http://doi.org/10.9770/jesi.2020.8.2(24) JEL classification: D12, G41, G53, O33 1. Introduction The effectiveness of using artificial intelligence (Belanche et al. 2018) in various aspects of the economy has been a topic of discussion for many years now. The speed with which users implement and adapt new technological solutions depends on the level of sophistication offered by financial services in a given country. Each financial institution struggles with data overload and the problem of processing and selecting the most relevant. Thanks to technology, robotisation and artificial intelligence, it becomes possible to personalise customer service and switch to remote service channels. * The project was financed within the Regional Initiative for Excellence programme of the Minister of Science and Higher Education of Poland, years 2019-2022, grant no. 004/RID/2018/19, financing 3,000,000 PLN.