Entry-Level Managerial Competences: A Confirmatory Factor Analysis Approach
Vol. 1(1): September 2004 ©Tourism Educators Association of Malaysia
89
Entry-Level Managerial Competences: A Confirmatory Factor
Analysis Approach
Rahmat Hashim* and Salleh Mohd Radzi*
* Faculty of Hotel and Tourism Management
Universiti Teknologi MARA (UiTM), Shah Alam, MALAYSIA
Presented at the Second National Educators Conference 2003
ABSTRACT
Success or failure of tourism industry relies heavily on how the host nations control and
manage the industry and its resources, and the implementation of alternative strategies.
Business organisations have now turned their attention to the development of managerial
competence as a mechanism to stay competitive in this new era of globalized business.
Subsequently, today’s higher educational institutions experience more impacts than ever before
in this rapidly changing business environment. This in turn, has serious implications for the
way in which curriculum model is conceptualised and managed. This paper proposes that
actual needs (based on the Malaysian context) should be investigated and referred to in
curriculum development. These needs should be drawn from recruiters and other relevant
bodies based in industry. Mailed questionnaire method was used in this study. Confirmatory
factor analysis was employed to identify the underlying dimensions of entry-level managerial
competences. The study has revealed that the 80 competence statements were represented by
eleven (11) factors/underlying dimensions (loading factor of greater than .40). The results
revealed that personal (self) and communication (soft domain) as crucial. At the same time, the
results revealed that technical (operation), and conceptual competences are equally crucial in
developing future managers. The findings of this study can be used as a basis for developing
relevant hotel management curricula to prepare graduates to meet the future needs of the
industry and other interest groups. Malaysian managers and managers-to-be must have the
right competences embedded in one’s own culture.
Key Words: Hotel Management Education, Competences, Confirmatory Factor Analysis,
Industry Professionals
INTRODUCTION
The tourism industry emerged from the peripherals of Malaysian economic policy to the
mainstream during the 1980’s. Since then it is acknowledged that the Malaysian tourism
industry has been a major contributor to the Malaysian economy. At the same time, the
exceptional growth in Malaysian tourism industry has become the key sector in generating
revenues and career opportunities. Malaysian’s colleges and universities have in turn responded
to the growing need for highly trained and qualified staff. While industrial growth generally is
making great impact on the Malaysian economy, there has been considerable debate about the
contribution of Malaysian higher education, including hotel management education (Zulaiha,
1994; New Straits Times, 1996a; and Cooke, 1995), inferring that graduates lack certain
competences and that higher education providers have not kept up with the times. Educational
institutions have been criticised for not developing appropriate competences required by
industry, especially for the entry-level management position. Zulaiha (1994, p.2) identified that
“there is growing discontent (and to certain degree impatience) with the quality of our
graduates ⎯ their competences and capabilities.”
Currently there are no specific guidelines for public colleges and universities or private
colleges that wish to develop and offer a bachelor’s degree in hotel or hospitality management
(currently, the National Accreditation Board is working on this issue). Historically speaking,
the development Malaysian of hotel management education been greatly influence by
programmes developed the West (i.e. the U.S.A., U.K. and Switzerland). Interested parties,
including the government and the industry, have questioned the programme relevancy in its
national or local context. Abdullah (1999) and Bajunid (1996) have also stressed the