Turkish Journal of Physiotherapy and Rehabilitation; 32(3) ISSN 2651-4451 | e-ISSN 2651-446X www.turkjphysiotherrehabil.org 2354 THE ROLE OF E-LOYALTY, E-CRM AND E-MARKETING ON CUSTOMER LOYALTY AND MARKETING PERFORMANCE: AN EMPIRICAL STUDY IN INDONESIAN MANUFACTURES Udin Ahidin 1 , Haerofiatna 2 , Denok Sunarsi 3 , Nurjaya 4 , Muhamad Sadam 5 , Cornelia Dumarya Manik 6 , Lita Dharmayuni 7 , Ali Anwar 8 , Nur imam Duta Waskita 9 , Karolina 10 , WahyuNurul Faroh 11 1.3.6.10.11 Universitas Pamulang, Tangerang Selatan, Banten, Indonesia 2 Universitas Primagraha, Serang, Banten, Indonesia 4 Universitas Suryakancana, Cianjur, Jawa Barat, Indonesia 7 Sekolah TinggiIlmuEkonomi YAI Jakarta, Indonesia 8 Universitas Pasundan, Bandung, Jawa Barat, Indonesia 5.9 STIE Hidayatullah, Depok, Jawa Barat, Indonesia Email: 1 Udin Ahidin/dosen00406@unpam.ac.id ABSTRACT The purpose of this research is to analyze effect of e-marketing , e-crm and e-loyalty on marketing performance of Indonesian manufactures. The method used in this research is quantitative method, data collection method by distributing questionnaires to industry employees. The population in this study were industrial employees in Jabodetabek whose numbers have not been identified with certainty, the data analysis use SmartPLS software. The questionnaire was distributed electronically using simple random sampling technique. The results of the questionnaire returned were 280 respondents. Based on the results of data analysis, it is concluded that Relationship e-crm to marketing performance, e-loyalty has significant effect on marketing performance and e-marketing has not significant effect on marketing performance. Keywords:e-marketing , e-crm and e-loyalty on marketing performance of Indonesian manufactures I. INTRODUCTION CRM in today's computer era has developed and upgraded its features to E-CRM (Electronic Customer Relationship Management) the CRM function is not just an application used only as a call center or help desk but also used as an application marketing and as a liaison between the company and each of its customers and This is also done to increase E-loyalty towards the website. With an average visit rate of 120 website visitors every day, it turns out that it hasn't made the company feel that the website is working with effective. The company wants to increase this number, so research is needed to find out the influence given from E-marketing and E-CRM that is inside website for E-loyalty which is one of the most important indicators are revisits or revisits by users. By knowing the influence of these two factors, then the results of the research can be used as input managerial for companies to help improve E-loyalty efforts on the website. According to Maryani (2020); Novitasari, (2021); SetiaBakti, (2020); Suwandi, (2020). Electronic customer relationship management or e-CRM is an internet- based technology application such as e-mail, website, messaging application, and other media to achieve the goals of a CRM system. The goals of CRM are to develop business relationships with customers, retain customers, and increase sales.The use of electronic customer relationship management is based on easy internet access through various platforms such as laptops, mobile devices and computers. The term e-CRM itself is not CRM-software, but rather the use of the internet for customer relationship management. However, the process is a combination of software, hardware and management commitment in supporting the CRM business strategy in the company at large According to Asbari (2021);Indra (2020);Fahmi, (2021); Maryani (2020); Novitasari, (2021); SetiaBakti, (2020); Suwandi, (2020). e-marketing is the process of delivering value to customers, e-CRM is the system used to