183 © The Author(s) 2018 T. Falola, K. Kalu (eds.), Africa and Globalization, African Histories and Modernities, https://doi.org/10.1007/978-3-319-74905-1_10 CHAPTER 10 Creativity and New Technologies: Piracy, Politics and the Business of Cultural Production in Nigeria Charles E. Nwadigwe INTRODUCTION The Nigerian flm industry, Nollywood, is contributing in shaping Nigeria’s identity abroad. The success of Nollywood flms overseas has shown that Nigeria has another product it can sell to the world besides crude oil. If properly harnessed, Nollywood can be a signifcant tool for Nigeria’s productive engagement with the rest of the world. However, like other sectors of the Nigerian economy, the flm industry is struggling to assert its own identity within the global flm industry. Several factors continue to impede the development and growth of the industry. Weak regulation, piracy, poor government support, inadequate infrastructure and shortage of appropriate skills are some of the factors that have been identifed. Recent studies on arts and cultural production have continued to high- light the huge potentials of the creative industry across the globe. Apart C. E. Nwadigwe (*) Department of Theatre and Film Studies, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria