Global Media Journal ISSN 1550-7521 2016 Vol. 14 No. 26: 24 1 ` This article is available in: http://www.globalmediajournal.com Research Article Rabia Ali* Internatonal Islamic University Islamabad, Pakistan *Corresponding author: Rabia Ali  arulselvan.senthivel@gmail.com Internatonal Islamic University Islamabad, Pakistan. Tel: +92 51 9019100 Citation: Rabia Ali. Social Media and Youth in Pakistan: Social Media and Youth in Pakistan: Implicatons on Family Relatons. Global Media Journal. 2016, 14:26 . Introducton In the modern era internet has grown to be one of the most powerful sources to connect people [1]. With the advancement of internet Social Networking Sites (SNS) are increasingly becoming popular [2] and have become the most up to date and atractve tools for connectng people across the world [3]. These sites have created transnatonal, internatonal and natonal spaces where strangers meet and te in social relatons. Some of the most popular SNS include MySpace, Facebook, Twiter, Skype, Viber and what Sapp. These have made it possible to easily connect with the world and these applicatons have atracted millions of users, plenty of whom have integrated these in to their every day practces. The social network sites have thus changed the way people connect across the world [4]. When it comes to the popularity of SNS developing countries too are at the forefront. In the context of Pakistan social media is getng distncton day by day [5]. Thirty million people in Pakistan have been reported to be online everyday and the number is growing quickly. Likewise there are 120 million versatle endorsers in Pakistan that make it the ffh biggest cellular telephone showcase in Asia [6]. Face book is presently the most broadly utlized social media site in Pakistan with nine million clients in the naton. It has been reported that face book has over one million supporters a month and 44 thousand new clients joining the site consistently. Pakistan’s face book audience has been reported to be 70% male, 30% female as of April 2013 [7]. Face book has turned into one of the fundamental channels of correspondence between evacuee Pakistanis living in the Gulf States, European natons and the US and their families back home [8]. Scholarship on the use of SNS is huge. Research on SNS ofers detailed account of its associaton with multple aspects including violence among youth and issues related with harassment resultng from excessive use of social media. The role of social media in creatng actvism has been researched in various contexts [9], the connecton of social media with social capital has been debated [10,11], and the associaton of social media with identty constructon has been discussed [12]. Previous Social Media and Youth in Pakistan: Implicatons on Family Relatons Abstract Social Networking Sites (SNS) are increasingly becoming a focus of discussion in the academic literature across the globe. The current research was conducted to explore the efects of social media on youth in contemporary Pakistan especially focusing on the change in family relatons. Under the paradigm of quanttatve research methodology the researchers used survey method to collect data. Data was collected through structured questonnaire from 175 Masters level students from the Internatonal Islamic University Islamabad who were excessively using SNS. The respondents were selected by using Random sampling technique and stratfed sampling technique. The fndings show that the majority (94%) of the respondents acknowledged that excessive use of social media afects family relatonships negatvely. They reported to have experienced being isolated and alienated from relatves, friends and from themselves. This in turn was reported to lead to introvert personalites. In the light of the fndings it can be concluded that the use of SNS among youth is reducing the bonding of the youth with their family and is changing the value system. Keywords: Socialmedia; Family relatons; Technological sociology; Socio-cultural values; Pakistan Received: February 27, 2016; Accepted: June 23, 2016; Published: June 30, 2016