• P O N D I C H E R R Y U N I V E R S I T Y • å O ð ó õ • V E R S L A L U M I È R E A Biannual Journal of School of Management Vol. 1 No. 1 January - June 2011 The Journal of Society For Economics and Management Research, (SEMAR) School of Management, Pondicherry University, Puducherry. ISSN: 2229-4430