Aalborg Universitet Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden Andersson, Ida; James, Laura Published in: Urban Studies DOI (link to publication from Publisher): 10.1177/0042098017749471 Publication date: 2018 Document Version Accepted author manuscript, peer reviewed version Link to publication from Aalborg University Citation for published version (APA): Andersson, I., & James, L. (2018). Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden. Urban Studies, 55(15), 3437-3453. https://doi.org/10.1177/0042098017749471 General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. ? Users may download and print one copy of any publication from the public portal for the purpose of private study or research. ? You may not further distribute the material or use it for any profit-making activity or commercial gain ? You may freely distribute the URL identifying the publication in the public portal ? Take down policy If you believe that this document breaches copyright please contact us at vbn@aub.aau.dk providing details, and we will remove access to the work immediately and investigate your claim.