rkfsbopfqv lc jf`efd^k Working Paper Embracing Co-Creation Experience in Economics: Rethinking Surplus Avik Chakrabarti Stephen M. Ross School of Business University of Michigan Venkat Ramaswamy Stephen M. Ross School of Business University of Michigan Ross School of Business Working Paper Working Paper No. 1188 Dec 2013 This work cannot be used without the author's permission. This paper can be downloaded without charge from the Social Sciences Research Network Electronic Paper Collection: ÜííéWLLëëêåKÅçãL~Äëíê~ÅíZ OOVNQTR