Proceeding of the 2 nd International Seminar and Conference on Global Issues (ISCoGI) 2016: European and Asian in the Age of Globalization: Cooperation and Challenge Wahid Hasyim University, Semarang, Indonesia. Nov. 25-26, 2016 Paper No. B.1 ISBN 978-602-8273-57-2 B.1-1 www.iscogi.unwahas.ac.id A Model of Technology Acceptance and Usage: Case of Ribbon Embroidery SMEs in Indonesia Rosyati, Dyah N.A. Janie Semarang University, Department of Accounting Sukarno HattaBlvd., Semarang, Indonesia 50196 rosyati.usm@gmail.com;dyahjanie@usm.ac.id Dwi W.P.S. Nugroho Semarang University, Department of Management Sukarno Hatta Blvd., Semarang, Indonesia 50196 titopratito@yahoo.com Abstrak– Dengan adanya permasalahan pemanfaatan sistem informasi manajemen dan akuntansi, penelitian ini dimaksudkan untuk menguji model pemanfaatan teknologi/sistem informasi di UMKM Sulam Pita di Kota Semarang. Beberapa penelitian terdahulu pernah dilakukan dengan menggunakan model pemanfaatan teknologi/sistem informasi, akan tetapi sifatnya parsial dan belum menyentuh UMKM yang sebetulnya justru harus banyak dibantu. Penelitian ini berhasil mengumpulkan data yang diperoleh dari 49 responden yang merupakan pemilik, manajer dan karyawan bagian akuntansi atau teknologi/sistem informasi. Hasil penelitian ini belum berhasi lmembuktikan pengaruh ekspektasi kinerja, ekspektasi usaha, faktor-faktor sosial, kondisi yang memfasilitasi terhadap minat keperilakuan memanfaatkan teknologi/sistem informasi. Selain itu, penelitian ini juga belum berhasil membuktikan bahwa usia memoderasi pengaruh faktor sosial dan kondisi yang memfasilitasi terhadap minat keperilakuan dan pemanfaatan teknologi/sistem informasi. Pengalaman juga belum terbukti memoderasi pengaruh ekspektasi usaha terhadap minat keperilakuan. Namun demikian, kemanjuran diri dan kondisi yang memfasilitasi terbukti secara signifikan mempengaruhi minat keperilakuan dan pemanfaatan teknologi/sistem informasi. Sedangkan gender terbukti memoderasi pengaruh ekspektasi kinerja terhadap minat keperilakuan. Demikian juga pengalaman, terbukti memoderasi pengaruh kondisi yang memfasilitasi terhadap pemanfaatan teknologi/sistem informasi. Kata kunci: minat keperilakuan, pemanfaatan, teknologi informasi, sistem informasi akuntansi Abstract-With the problem of the management and accounting information systems, this study is intended to test the model the use of technology/information systems in Ribbon Embroidery SMEs in Semarang. Several previous studies have been done using a model of the use of technology/information systems, but only partial and not comprehensive. SMEs are in need of a lot of help. This study was able to collect data obtained from 49 respondents are owners, managers and employees of the accounting department or technology/information systems. The results of this study have not been able to prove the effect of performance expectations, business expectations, social factors, facilitating conditions on the behavioral intentions in using technology/information systems. In addition, this research has not succeeded in proving that age moderates the influence of social factors and facilitating conditions on behavioral intentions and the usage of technology/information systems. Experience also has not been proven moderating influence of the business expectations on behavioral intentions. However, self-efficacy and facilitating conditions to significantly affect the behavioral intentions and the usage of technology/information systems. The gender variable was proven to have moderating effect on the influence of performance expectations on behavioral intentions. Experience was proven to have moderating effects on the influence of facilitation conditions on the use of technology/information systems. Keywords: behavioral intentions, usage, information technology, accounting information system.