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Chapter 50
The Usability of Social Software
Lorna Uden
Staffordshire University, UK
Alan Eardley
Staffordshire University, UK
INTRODUCTION AND BACKGROUND
Social software has emerged as a driving force of
Web 2.0. The term Web 2.0 was coined by Tim
O’Reilly (2005) to describe a sea change in web
services and technologies. It should be noted that
Web 2.0 is not a single development but rather a
heterogeneous mix of new and emergent technolo-
gies. Overall, there is an increasing presence of social
software applications that allow users to communi-
cate, collaborate, and share their personal interests.
This chapter introduces a usability perspective on
social software and offers guidance for evaluating
the usability of social software applications.
Bryant (2007) defines social software as a com-
bination of various social tools within a growing
ecosystem of online data and services, all joined
together (aggregated) using common protocols,
micro-formats and Application Programming In-
terface (API) methods. It is also underpinned by
some general principles about engaging people as
active participants in online social networks and
communities to achieve new and exciting effects
through distributed collaboration, co-production and
ABSTRACT
Emergent Web 2.0 technologies and applications (such as blogs, wikis, podcasts, mashups, and folk-
sonomies) present a range of opportunities and benefts and are increasingly used by people to interact
with each other. Despite the growing popularity of social software, there is a lack of research on the
usability of these tools. This chapter focuses on how users interact with Web 2.0 technology, discusses
a conceptual framework for a usability evaluation of social software, describes the different types of
social software applications, and offers guidelines for their usability evaluation. The argument advanced
is that social software usability should be viewed as a set of principles and practices aimed to deliver
more service-orientated Web 2.0-based applications.
DOI: 10.4018/978-1-60566-368-5.ch050