_____________________________________________________________________________________________________ # Postgraduate; † Doctoral Student; *Corresponding author: Email: kadek.wiweka@etud.univ-angers.fr, wiweka.kadek88@gmail.com; South Asian Journal of Social Studies and Economics 12(4): 314-324, 2021; Article no.SAJSSE.78657 ISSN: 2581-821X Between Instagrammable Attraction and Selfie Tourist: Characteristic and Behavior Subur Karyatun a , Suryono Efendi a , Ramang H. Demolingo b# , Kadek Wiweka c*† and Ayu Pramestya Putri d a Universitas Nasional, Indonesia. b Tourism Studies Program Universitas Udayana and Universitas Nasional, Indonesia. c École Doctorale Sociétés, Temps, Territoires (EDSTT) Tourisme, Université Angers, France and Sahid Polytechnic, Indonesia. d Sahid Polytechnic, Indonesia. Authors’ contributions This work was carried out in collaboration among all authors. Authors SK and KW designed the study, performed the statistical analysis, wrote the protocol and wrote the first draft of the manuscript. Authors SE and Author RHD managed the analyses of the study. Author APP managed the literature searches. All authors read and approved the final manuscript. Article Information DOI: 10.9734/SAJSSE/2021/v12i430338 Editor(s): (1) Prof. Alexandru Trifu, “Petre Andrei” University of Iasi, Romania. Reviewers: (1) Gustavo Rodríguez Bárcenas, Cotopaxy Technical University, Ecuador. (2) Amit Kumar, CT University, India. Complete Peer review History, details of the editor(s), Reviewers and additional Reviewers are available here: https://www.sdiarticle5.com/review-history/78657 Received 09 October 2021 Accepted 18 December 2021 Published 20 December 2021 ABSTRACT Aims: This study aims to identify and analyze the characteristics of instagrammable attractions and selfie tourist behavior. Methodology: The method used in this research is descriptive quantitative. The survey was conducted by adopting a non-probability sampling technique involving 104 respondents. The distribution of questionnaires and observations were carried out for two weeks at the Lembang Floating Market. Results: The study found that most tourist attractions can be categorized as instagrammable attractions. While selfie tourists strongly consider the availability of unique and current attractions, for the purpose of documenting and sharing their experiences through photos or videos on their Instagram accounts. Therefore, this study concludes that instagrammable attraction has a positive Original Research Article