BOHR International Journal of Finance and Market Research 2021, Vol. 1, No. 1, pp. 21–23 Copyright © 2021 BOHR Publishers https://doi.org/10.54646/bijfmr.004 www.bohrpub.com Bank Services Analysis Nikhil Sharma, Himanshi, Manish Singh and Manjula Shanbhog College – IILM College of Engineering and Technology, Greater Noida University – AKTU, Lucknow, Uttar Pradesh, India Abstract. Banking system occupies an important place in Indian economy. It provides various services to its customer. The nature of its services has evolved as the advancement of technol- ogy. It has become most challengeable to understand the customer satisfaction with quality of services. The present investigation was planned with the objective to analyse the customer choice towards the services provided by the bank. The research data was collected by the various bank customers for analysing the service quality from the rat- ings provided by the customer. In this regard, this research paper focuses with a purpose to report the findings of selected banking services which are used by the customers in India. Keywords: Introduction Banks are the oldest, biggest and fastest growing finan- cial industry in India. The dynamics of service quality to confirm the issues and trends of these factors which reg- ulate service quality. Now-a-days all public, private and foreign banks play a vital role in core banking services to all their rural and urban customers to maintain customer retention and providing customer satisfaction. As we all know that after rising of technology the working of banks prospective towards customers is totally changed, they are getting evolve day by day but the effectiveness occurs in only from few banks. This research throws light on cus- tomer behaviour towards the bank service and its quality. In this regard, this research paper focuses on the findings of the selected banking services which are liked by the cus- tomers in India. Literature Review The study was conducted to know the services that are pro- vided by the bank, and to check the customers satisfaction and also the adoptability by the customer for the involve- ment of IT Infrastructure services. To retain the customers the bank enhanced the transaction security and provided vast IT services Dhandabani (2010). ‘Age’ is one of the important factor that effect the selec- tion of services Thakur (2011), and also the customers geographical location effects services choice. Banks now are updating and modifying their services and working towards providing customers relevant service at various level of the trends by changing their infra-work according to the customers satisfactions, by delivering the different services and value-added services to managing the rela- tionship of satisfaction. From information system quality, customer service quality, and banking service quality have impact on banking service quality kheng et al. (2010). Objective The Objective is to identify the services which are provided by bank to the customers are most used and the services liked most. To identify the services which is less utilized by customer so that bank can improve the quality of the service and can impact on customers. Methodology This study is based in India. The data consisted of cus- tomers who have accounts with private as well as public sector Bank. The data was collected through a convenience sampling method. The questionnaires were distributed to 21