4458 Turkish Journal of Computer and Mathematics Education Vol.12 No.3(2021), 4458-4464 A Study on the Influence of Promotion of Garuda Indonesia by Social Media on e–WOM, Online Ticket Sales, Brand Image, and Brand Loyalty During the Covid-19 Pandemic Johar Samosir a , Hendro Kuntohadi b , Sarinah Sihombing c , Laura Mia Fadillah d , Dina Afifah e a,b,c,d,e,f ITL Trisakti a joharsamosir@yahoo.co.id, b hkuntohadi2011@gmail.com, c sarinah.stmt@gmail.com, d lauramiaf@gmail.com, e inaafifah1699@gmail.com Article History: Received: 10 November 2020; Revised 12 January 2021 Accepted: 27 January 2021; Published online: 5 April 2021 _____________________________________________________________________________________________________ Abstract: This study investigates the impact brand identity of three of the promotional information characteristics of airline social media information quantity, credibility of information, and quality of information through electronic word-of - mouth (e- WOM). We did a survey 250 customers who had been using social media from Garuda Indonesia airlines to interpret and evaluate data obtained using structural equations. The findings of this study showed that the promotion of social media airlines had a positive impact on e-WOM, e-WOM had such a positive effect on the brand's image and e-WOM even had a noticeable impact on the selling of online tickets. This study sets out a model for social media information characteristics and can be used as basic data to illustrate how airlines can handle and use social media information. Keywords: Brand image, e-WOM, Promotion, Online Ticket Sales, Garuda Indonesia ___________________________________________________________________________ 1. Introduction Rapid technological advances have occurred at the global level, this actually encourages technology users to quickly adapt. Even when the COVID-19 pandemic, technological growth grew, this was due to adjusting community activities. Social media is becoming a technology for interacting between individuals widely. Even social media has become one of the tools for exchanging information and marketing a product by other companies or institutions. Because of the existence of social media e-WOM will be created which is used as a marketing tool by many groups. e-WOM is now one of the important strategies, because with e-WOM customers will trust the brand image of a product or service being marketed. In airlines now online ticket sales are influenced by social media promotion and corporate brand image. Now, over time, the flight ticket sales system has changed, which was originally offline and is now online. COVID - 19 is a virus that has a very fast spreading pattern, so the solution to suppress the spread of the virus, the community must make various efforts, one of which is physical distance. The government has also tried to reduce the spread of COVID-19 figures, one of which is by implementing Large Scale Social Restrictions (PSBB). This fact results in the community having limitations to carry out activities in public places, so that many sectors of trade and services, especially air transportation services like Garuda Indonesia Airlines. Figure 1. Research Model Research ArticleResearch Research Article Research Article Research Article Research Article Research Article Research Article Research Article