700 Ramayana Ritonga, et al. ISSN: 2503-5185 INTRODUCTION Moral education is integrated with religious education and citizenship education (Husni Rahim and Maila Dinia Husni Rahiem, 2012: 454). It is not only formed intelligence in human brain and skills in carrying out the task, but also expected to produce moral in human beings which later create good citizens (Kusrahmadi, 2007). Teaching morality refers to efforts to provide students with the means for developing ethical capabilities (Inkeri Rissanen, Elina Kuusisto, Eija Hanhimäki and Kirsi Tirri, 2018: 64). Moral is an integral part of the educational process. Some points related to moral education are namely: (1) character education; education who has direct contact with the development of moral in children; (2) Value clarifcation is the process of providing assistance for children to be aware and understand of what is life and to clarify what forms of behavior are worth doing; and (3) Cognitive moral education is an approach based on the beliefs of, students should learn democracy, justice, and others when their moral is in developing process (Gunadi, 2013). Education is therefore not merely transferring knowledge to learners, but also transfer universal values of morality and humanitarian values. With the universal transferred moral, learners are expected to be able to appreciate others which refected in their behavior and self-actualization, started at the age of elementary school until become a good citizen adult. (Kusrahmadi, 2007). In reality, today’s children or the so-called “kids now” are currently facing big problems about children, not only in numbers (the number of children is increasing in quantity), but also in the increased number of complex problems in Indonesia. Recently, a case of student beat his teacher to death was one of the unfortunate cases due to the lack of cultivation in moral education. Another case that also considered happened in common is some students who are openly expose their free lifestyle to social media. The purpose in cultivating moral education is to preserve courtesy since young age. Moral degradation in children in Indonesia should receive special attention by the government. If we look through the past years or decades, the problems that often occured in children were only revolved around being neglected that caused by the inability to complete the physical needs while mental spiritual and social needs could still be fulflled by parents and the child’s surroundings. There is a moral decline in some cases that are already prevalent in children. the degradation of moral values in our society has become an emerging issue (Deb Kumar Bhakta, 2017: 128). HOW CAN MORAL EDUCATION SHAPE THE CHARACTER OF “KIDS NOW”? 1 Ramayana Ritonga, 2 Muslikhah, 3 Noor Setya Utomo, 4 Sardin 1 Sekolah Pascasarjana, Universitas Pendidikan Indonesia, Bandung, Indonesia ramayana.ritonga@yahoo.com 2 Sekolah Pascasarjana, Universitas Pendidikan Indonesia, Bandung, Indonesia muslikhah@upi.edu 3 Program Pascasarjana, Universitas Negeri Semarang, Semarang, Indonesia Noorsetyo.ns@gmail.com 4 Dosen Sekolah Pascasarjana Departement Penddidikan Luar Sekolah Pendidikan Masyarakat, Universitas Pendidikan Indonesia, Bandung, Indonesia sardin@upi.edu Abstract Moral education is integrated with religious education and citizenship education. The purpose of this study were to describe the implementation of moral education to form the character of “kids now”. This research used descriptive qualitative method with selected case from Al-Iktiar elementary school with using as a moral education basic to build character. The results of this study show that moral education that is taught in daily basis will become embedded character in children and become habit for them. Moral education show visible changes in children behavior who formed by greetings when meeting other people, smiling to others, and being polite to parents and older, teachers, friends, and others. Moral education has positive impacts both in home and school. It can be seen from children’s personalities and attitudes in accordance with their age, for example in discipline, regulated rules, mutual respect for older and younger peers, polite to parents, and honest and responsible from regular used. Moral feeling and moral meaning are applied in home and school with the implaned rules to children. Key words: Knowledge, Attitude, Personality, Globalization, Young generation