Global sourcing of knowledge services and innovation:
An integrative literature review
Yeda Swirski de Souza
1
, Iuri Gavronski and Artur Jacobus
Universidade do Vale do Rio dos Sinos – UNISINOS, São Leopoldo/RS, Brasil
ARTICLE DETAILS ABSTRACT
Article history:
Received 27 October 2014
Accepted 15 May 2015
Available online in 30 August 2015
Double Blind Review System
Scientific Editors
Gabriel Vouga Chueke
Marcos Amatucci
Global sourcing of knowledge services and innovation (GSKSI) has been the subject
of several studies in a wide range of areas, including strategy and international
management, economic geography, organizational behavior, operations
management, among others. The objectives of this paper are twofold: a) to produce
a summary of GSKSI studies and b) provide a research agenda for GSKSI. We
conducted a systematic review of the academic literature and found that, in addition
to essays, reports and theoretical papers, empirical studies on GSKSI are distributed
into four main categories: strategic and international management; technology and
innovation management; labor, organizational behavior and human resources; and
operations management. Our paper contributes in two unique ways: by providing a
quantitative analysis of the literature and a qualitative assessment of the results of
previous studies.
© 2015 Internext | ESPM. All rights reserved!
Keywords:
Offshoring
BPO
Knowledge-intensive Services
Innovation
Literature Review
1. Introduction
Global sourcing of knowledge services and innovation
(GSKSI) is a relatively new phenomenon (GIÃO,
OLIVEIRA JÚNIOR; 2013; GIÃO, OLIVEIRA JÚNIOR,
VASCONCELLOS; 2008). In the 1980s, it was
responsible for an insignificant portion of the global
economy. In fact, in 1986 there were approximately
5,000 people employed in the area worldwide.
However, in 2003 there were already about 350,000
positions available, specifically in the area of business
process offshoring in India alone (METTERS, VERMA;
2008). Seven years later, offshoring services
generated $252 billion in revenue and employed
about 4 million people globally, largely in developing
countries (GEREFFI, FERNANDEZ-STARK; 2011). Since
the 1960s, a growing number of companies in
developed countries have transferred manufacturing
operations (shoes, clothing, inexpensive electronic
goods, toys, etc.) to nations with lower labor costs
(GEREFFI, 2006). In the services sector, this
movement began gradually modestly in the 1980s
1
Corresponding Author: Email: yedasou@unisinos.br
and has grown rapidly since the 1990s. Global
sourcing of knowledge services and innovation
encompasses activities such as call centers, software
development, marketing and sales, research and
development (R&D), and legal services, among others
(GEREFFI, FERNANDEZ-STARK; 2010). GSKSI is defined
here as the global sourcing of knowledge services and
innovation previously performed in the home country
(DOH, BUNYARATAVEJ, HAHN; 2009; MANNING,
MASSINI, LEWIN; 2008), such as product
development, computer programming, game
development, graphic design and evaluating tests for
medical reports, among others. As with the
aforementioned offshoring of manufacturing, we
propose that GSKSI also differs from the offshoring of
simpler services such as scanning or shredding of
documents, or call centers that handle minor
customer queries. The motivation behind offshoring
these latter activities is typically similar to that of
manufacturing (cutting costs), whereas there are
other components involved in GSKSI, such as the
Revista Eletrônica de
Negócios Internacionais
São Paulo, v.11, n. 2, p. 31-45, may./aug. 2015 | e-ISSN: 1980-4865 | http://internext.espm.br
São Paulo, v.10, n. 2, p. 46-63, mai./ago. 2015 | e-ISSN: 1980-4865 | http://internext.espm.br
© 2015 Internext | ESPM. All rights reserved!
Doi: dx.doi.org/10.18568/1980-486510246-632015